In some ways I think we have an unfair advantage over the previous generation when it comes to employability. In another way, if everyone has the same advantage is it still really an advantage?
You’d think that being able to make your greatest skills, achievements and ambitions readily available to anyone waiting to snap up someone with your competitive skillset is a miracle of the modern age, but in reality the pitfalls of an unprofessional ‘professional’ digital profile can truly hinder the progress of a good professional reputation. We’ve all heard the tragic tale of Justine Sacco.
In a way this topic ties in nicely with last week’s discussion about online identity, as there are many key overlapping themes of digital responsibility and presentability. As I mentioned, it will always be important to monitor how you present yourself online, and this clearly applies to the professional world. Jobvite make it clear that social networks are one of the most important recruitment tools in the modern workplace.
This hopefully clarifies the obvious: that conducting yourself well online is the most basic foundation in creating and developing a professional online profile. Unsurprisingly, my approach differs from most. I still believe that if you are indeed a professional, this should be reflected in everything you do online.
However, if it was this simple then everyone would do it, and not everyone has an authentic, marketable digital professional profile. It is generally accepted that LinkedIn is the go-to platform for employability and more ‘professional’ social networking, which makes it a good place to start. The video below is a
thrilling informative guide to establishing a successful and authentic representation of yourself.
Now that you’re on LinkedIn, you’ve unlocked the door to the magical garden of online professionalism. However, the garden will look rather lacklustre without some impressive embellishments.
Developing your professional online presence is not a series of defined instructions and rules because a good professional profile should be integrated with who you are. As you can see from my own about.me page, I ensure that all of my social media accounts come as a package deal, meaning they can be cross-examined to build confidence in the fact that I am who I say I am.
Coincidentally, blogging in a form such as this very outlet can also be a stroke of professional genius. The ability to engage articulately, knowledgeably and passionately about a range of topics is one of the most desirable (and dwindling) in any online professional’s arsenal. Not only that, but it’s hard not to offer a genuine, authentic opinion in such a refreshingly unfiltered medium.
Gone are the days of a paper CV handed out one-by-one to reluctant recipients. With everything at the fingertips there’s no reason not to make your digital professional profile immaculate.
Counts, S. and Stecher, K. (2009) ‘Self-presentation of personality during online profile creation’, ICWSM Conference. Redmond, Washington, March 2009. Available at: http://research.microsoft.com/en-us/um/people/counts/pubs/icwsm_2009_selfpresentation.pdf (Accessed: 10 November 2016).
The Employable (2014) How blogging can help you get a job. Available at: http://www.theemployable.com/index.php/2014/10/28/blogging-can-help-get-job/ (Accessed: 10 November 2016).
Jobvite Social Recruiting Survey
Qualman, E. (2009) Socialnomics: How social media transforms the way we live and do business. Chichester, United Kingdom: Wiley, John & Sons.